The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
About me and this blog
I am a digital marketing consultant with a focus on helping businesses achieve great results across several key digital marketing channels; including: earned, owned and paid.
Request a free quote
I offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to the newsletter!
More from our blog
See all postsWarning: Trying to access array offset on value of type bool in /home/scotgiqd/public_html/wp-content/plugins/live-composer-page-builder/modules/posts/module.php on line 3262
Warning: Trying to access array offset on value of type bool in /home/scotgiqd/public_html/wp-content/plugins/live-composer-page-builder/modules/posts/module.php on line 3262
Warning: Trying to access array offset on value of type bool in /home/scotgiqd/public_html/wp-content/plugins/live-composer-page-builder/modules/posts/module.php on line 3262
Recent Posts
- Why you need a virtual assistant for your business July 11, 2022
- Best Data analytics February 26, 2022
- Why Analytics Succeds February 26, 2022