Social media has been a game changer when it comes to representing your brand and communicating about your company. The number of businesses that are not using this resource to their full advantage is staggering, many times the reason for this is because they simply don’t know what they should be focusing on. There are so many platforms available, twitter, Facebook, Pinterest, LinkedIn, Google+, etc… that it’s understandable that you have entered a state of overwhelm.
You can get results from dabbling in social media activity so imagine what you could do if you worked with a social media expert? The statistics speak for themselves:
Around 80% of small businesses have attracted new customers through social media activity.
Twitter users are more likely to buy from brands and companies they follow, 50% of them in fact will purchase from a company they follow on twitter.
Pinterest has proven to be a very effective sales tool and now accounts from around 40% of social media purchases.
Social media is now such a huge part of life that, whether you are a B2B or B2C organisation, you should be taking advantage of these very effective promotional tools.
If you don’t know where to start then maybe it’s time to call in the experts? –
At Scott Ferguson Marketing I have successfully helped a number of my clients with making the most of their social media activity.
I will get you results and as your social media consultant, I will:
Work with you to establish where you are now – before setting a course for your social media activity, it’s important to know where you are at the moment, what’s working and what isn’t, and what can be done to improve.
Help you to identify what you want to achieve from your social media activity – do you want to increase awareness, get direct sales, gain support for a cause or initiative, or encourage content sharing?
Set a social media strategy – I often get asked if you need a separate social media strategy. The short answer to this is yes, just with other areas of marketing, you need to set out what you want to achieve and how you are going to achieve it in order to get results. I will help you develop your social media strategy so that it supports your business’ overall objectives and the marketing strategy as a whole.
Set out an implementation schedule – so that you meet the objectives and goals set I will help you put together a plan of the day to day activity. This can be managed for you by Scott Ferguson Marketing, alternatively, if you have the resource in-house, I can act in a purely consultative capacity.
Monitor and measure – in order to consistently improve your social media activity and the results being achieved I will monitor results against your objectives and strategy. These will then be used to improve and develop your social media activity going forward.
Your Social Marketing Strategy
To discuss your social media requirements in more detail, contact me today