Digital Marketing Consultancy | Support | Outsourcing

As the business world continues to evolve, professional relationships are becoming virtual. Consequently, the demand for virtual assistant services is continuing to rise. Whether you are starting as an entrepreneur or planning to expand your business, you will need help in carrying out day-to-day tasks. Hiring an in-house person was the traditional option, but this […]

Homebase makes hourly work easier for over 1 million people. With free employee scheduling, time tracking, team communication, and hiring, managers and employees can spend less time on paperwork and more time on growing their business. The #1 employee management software. Homebase customers claim: They save 5+ management hours every week (that’s over half a […]

Having axed their cheaper “home” version back in 2018 Crashplan for little Business has become Code42’s main cloud backup solution. Aimed more towards the business and professional user it combines continuous backup, unlimited file revisions plus unlimited cloud space for storing in one application for £10 per PC, per month. Pros Cons – Inexpensive, remarkably […]

SHORT VERDICT Box has some good features, and it’s easy to use. FOR AGAINST Easy to use Unlimited storage options Office app integration Inflexible sync 5GB file size limit Overview Box may be a reliable and straightforward to use cloud storage and syncing solution. While it’s mainly aimed toward business users, it offers personal plans […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]